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Sometimes search engine optimizers get so caught up in the job’s minutiae that they forget any website’s main purpose.
It’s not to game an algorithm to rank higher on a search results page – it’s to provide information to real, live humans.
And that comes down to creating quality experiences.
It’s simple logic: If a visitor is confused or frustrated by your site, they’ll navigate away before they can take action – which could include making a purchase, filling out a form, or even reading an article.
For that reason alone, UX should be important to search optimizers.
But there’s more to it than that.
The quality user experience is factored into your ranking.
Read on to learn how.
What Exactly Are SEO And UX?
If you’re reading this, you probably already know a little about search engine optimization (SEO).
In the simplest terms, it’s the process of ranking a webpage higher in SERPs (search engine results pages) for relevant queries, thus increasing traffic.
It focuses solely on unpaid or organic traffic rather than paid ad placement.
The other important term you may not be as familiar with is user experience (UX), which refers to a person’s experience when using your website.
Is it easy to use or confusing?
Is it aesthetically pleasing or visually messy?
Is it efficient...
Read Full Story: https://www.searchenginejournal.com/seos-cant-ignore-ux/458058/
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