Browsing through our Smart50 entries each year is an enlightening look into the habits, priorities and headaches of Australian SMEs. As we prepare the program for another year, today we take a look at entrants’ answers to the question: “What keeps you up at night?”
Has anything changed between 2021 and 2022 in what has business leaders losing sleep? Unsurprisingly money, people and algorithm challenges were high on the list but it wasn’t all bad — many were also kept tossing and turning from the volume of ideas that began popping up in the quiet hours. Here’s what we found.
Many online business models are beholden to Google, constantly updating to please its algorithms. Curating experiences and content with SEO in mind is hard work, and changes to the search giants systems can have very real effects on a business’ online performance. Sharon Melamed of Matchboard, a proprietary match-making algorithm to help businesses find the right services vendors for their needs and budgets, says staying on top of Google’s frequent changes is a concern.
“Approximately half of Matchboard’s online platform business is driven by SEO,” she said. “We produce a large volume of content to rank highly on Google.”
Melamed has sought advice from an SEO consultant for help.
“The digital space is fast moving,” said Scott Purcell of Man of Many, a men’s health and e-commerce platform, in 2021. “And it’s necessary to be constantly adapting to change — whether it’s the latest SEO algorithm...
Read Full Story: https://www.smartcompany.com.au/smart50-awards-2022/smart50-snippets-what-keeps-you-up-at-night/
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