Considering there are over 1.5 billion websites worldwide, standing out from the crowd has never been more critical. If you’re a realtor, whether you’re buying or selling homes, you need to get your listings to the right audience.
One common mistake real estate agents make is confusing the domain authority and page authority. But how can you learn the differences between the two, and how does it tie into SEO?
We’ve created this guide with realtors in mind. Read this guide for a breakdown of all three and find yourself heading toward a higher-traffic site fast.
What Is Domain Authority?
Domain authority is a useful metric regarding SEO (search engine optimization). You’ll see the status of your web property against the competition.
It lets you know the chances that your real estate company will rank in search engine results. Domain authority, first coined by Moz, will give you a score from 1-100. 0 is the lowest score.
It’s based on Moz’s Link Explorer web index tool. Their system inputs several factors to determine this metric.
The Quality of Your Links Matter
The quality and quantity of your links will be factored in. Backlinks are vital for a higher score. Backlinks are when another website will link back to yours. The higher-quality sites that backlink to you, the higher your score will be.
Keep in mind that your domain authority can fluctuate. By working on sections of the website, you can improve the domain authority of the entire site.
Have a Plan
It’s vital that you...
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