On Aug. 18, 2022, Google released new search guidance for content creators. In what the company has deemed its “helpful content update,” Google states that it wants to “better reward content where visitors feel they’ve had a satisfying experience,” stipulating that “content that doesn’t meet a visitor’s expectations won’t perform as well.”
Google stresses that SEO can be beneficial when used on reader-focused content, but notes a strong correlation between content that’s unsatisfying to site visitors and content created mainly to boost search engine traffic.
When I read between the lines of this update, a theory came to my mind. But first, a disclaimer. I’m not speaking on Google’s behalf or claiming certainty over Google’s intentions. Rather, I’m analyzing this update from my vantage point as an SEO expert with over a decade of experience in the field.
I theorize that what’s behind Google’s content update is a desire to purge the web, reduce its need to crawl the web without sacrificing its crawl rates, and finally, decrease certain types of content. All of these possible factors will have implications for organizations that create written content for the web.
THE WEB IS BECOMING TOO BIG
The web is massive. Google states that it has “hundreds of billions” of web pages in its search index, and those billions of web pages require more than 100 million gigabytes of storage.
It’s an understatement to say that billions upon billions of pages are a lot for Google to manage—or,...
Read Full Story: https://www.fastcompany.com/90783315/reading-between-the-lines-of-googles-helpful-content-update-and-predicting-how-it-will-impact-organizations
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