On-site or on-page SEO is a powerful tool that’s at your disposal. This type of SEO is all about tweaks you can do to your page or website in order to optimize it for Google and for your users.
The great news is that the changes are often easy to implement, and the results are often surprising (in a good way). Plus, you are in full control since you get to decide which target audience you want to reach or what the goal for that page should be.
Still, unless you know how SEO works, it can be difficult to know what to do. So if you don’t know where to start, here are a few easy-to-follow tips.
Do You Need Local SEO?
Before we dive into the more technical aspect of SEO, let’s first see if your business can benefit from local SEO.
In a nutshell, if you own a local business and want to attract bookings, orders, clinic visits, or in-store traffic, you need local SEO. This is a combination of on-page and off-page SEO, so you may want to hire a local specialized agency that knows the market to put your campaign together.
For instance, if you have a Florida business, you can benefit from hiring an experienced local SEO agency to help you drive relevant traffic. That’s because they know how Florida businesses operate and how the locals think better than anyone outside the state.
Titles, Headers, Meta (HTML Elements)
These are part of the collection of HTML elements your browsers use to create the visual structure of your website. But they are also SEO elements because Google’s bots...
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