Do you know what it takes to scale and run a successful enterprise SEO strategy?
Understanding the intent behind a search term and how to serve relevant content is a crucial component of effective SEO.
To do this successfully, you need a customer-focused content strategy.
This is the key to getting new prospects and distinguishing your brand in a cluttered market.
On August 25, I moderated by Aditya Saxena, Wayne Cichanski, and Michael Bruh.
They showed what it takes to level up your content strategy and create content that delivers the best ROI for your SEO efforts.
Here is a summary of the webinar. To access the entire presentation, complete the form.
Key Takeaways
- Focus on robust content strategy development.
- Prioritize content roadmaps to maximize the return on content investments.
- Drive agility through technology (simulate, forecast, drive an efficient process).
- Measure impact.
Step 1: Build A Solid Foundation
The foundational building blocks of content strategy are:
- Understanding your core product and service.
- Identifying which customer personas and journeys your product’s solution fits into.
- Knowing search intent and what people search for when they try to find your product.
Once you know these three things, then you can define the core SEO strategy.
Look at this end-to-end spectrum. Ask yourself if you have the right content assets or pages that can act as the right starting point for journeys.
Next, your content needs to answer a question; does yours?
Step...
Read Full Story: https://www.searchenginejournal.com/level-up-content-strategy-recap/462760/
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