Google Updates, AI, Copywriting, SEO / Online PR
As artificial intelligence grows more sophisticated, it becomes harder and harder to tell whether a piece of content has been generated by a human or a robot.
The use of AI for copywriting is nothing new. Back in 2017, we spoke to Phrasee CEO, Parry Malm, about how they were using AI to generate content for email marketing, with great success for their clients. As Parry explains in his interview, AI chatbots have been around since the 1960s.
Since then, neural networks have become far more advanced. But can they truly replace humans as copywriters, and if so, with one of the main factors in ranking websites being the quality of the content, can AI tools be used for SEO?
What are AI copywriting tools?
AI copywriting software can produce content that reads as if it was written by a person.
These programs use artificial neural networks to learn language, process information and then produce or improve written content based on instructions provided by the user.
GPT-3 is a new generation of language model that is able to produce human-like text on demand, and is the technology behind many AI copywriting tools.
A bit of background on SEO and content quality
Back in the olden days, when I first began my career in digital marketing, SEO was pretty easy peasy lemon squeezy.
Then, Google rolled out core updates to its algorithm – Panda, which targeted low-quality sites (especially content farms/article submission sites), and Penguin,...
Read Full Story: https://browsermedia.agency/blog/using-ai-copywriting-tools-for-seo-yay-or-nay/
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