Artificial intelligence is getting even smarter - MarTech

Digital marketers still have a job of course. But it is not going to be quite the same job, as artificial intelligence begins its “second act”.

Yes, AI is still good at compiling, sorting and categorizing massive amounts of data. Only now it’s increasingly able to assist in creating content in ways it could not before.

All you need to do is give an AI app a specific input. Render for me an image of a 1920s gangster taking a selfie with a smartphone. That technology did not exist 100 years ago, but the image does look convincing.

AI has evolved, but how does one now use it? Do you replace people and automate their work? Put the AI in charge? Or have the AI assist the human?

Necessity is the mother of improvisation

There’s long been the promise of using AI to create visual and written content. “One year ago, it couldn’t do that. It seemed like it was always ‘getting there’,” said Adam Binder, owner, founder and CEO of digital marketing and SEO firm Creative Click Media.

Things are different now, a reality Binder encountered when necessity called. “I was trying to make a deadline when my human writer was not there.” he said. Turning to AI, Binder made all the necessary inputs to get the app to do a bit of copywriting.

The app he used was GPT-3 by OpenAI, a nonprofit AI research and deployment company. It uses existing copy and top search picks from Google as raw material to generate its output. “The writing tool created a tone of voice,” Binder said. “It’s scary how similar...

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