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Google addresses reports that the helpful content update has a minimal impact on search results, reminding everyone it’s still rolling out.
After one week into the launch of the helpful content update, there’s a growing consensus that it’s not producing any major changes.
Reports that the update is quiet caught the attention of Google’s Search Liaison, Danny Sullivan, who addresses the situation in a series of tweets.
In short, Sullivan reiterates a point made last week about the update being part of a continuing effort and says rankings should be fine for websites publishing good content.
For his full response, continue reading the sections below.
Helpful Content Update A Continuing Effort
The impact of Google’s helpful content update may appear minimal because the intent is to refine the signal over time.
Sullivan explains:
“Update isn’t done. It’s also part of a continuing effort, as we’ve explained. We’ll keep refining how it works. Directionally, the guidance we’ve given is what SEOs and creators should be considering.”
Update isn’t done. It’s also part of a continuing effort, as we’ve explained. We’ll keep refining how it works. Directionally, the guidance we’ve given is what SEOs and creators should be considering.
— Danny Sullivan (@dannysullivan) August 31,...
Read Full Story: https://www.searchenginejournal.com/google-on-why-helpful-content-update-seems-quiet/463218/
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