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Nothing is more frustrating than a slow website.
Slow load times disrupt the overall user experience and have negative impacts on the conversion potential of your landing pages.
From an SEO perspective, Google is less likely to promote webpages that take too long to load.
Yes, site speed is a ranking factor, so taking the time to improve it can drastically improve your ranking positions.
So if you’re ready to go from slow to fast, Google’s PageSpeed Insights Report can help you identify whether or not your pages meet performance standards and, if not, how to improve them.
Use this guide to understand your PageSpeed Insights report and learn how to leverage it for better SERP performance.
What Is Page Speed?
Google defines page speed in two ways:
- How long it takes to display content above the fold.
- How long it takes a browser to fully render the page.
But a lot goes into how fast our webpages are. The user’s internet connection, a domain’s web hosting service, and cache clearance can impact load times.
So when we talk about page speed, some elements are out of the site owner’s control. But there are plenty of elements that the webmaster can optimize, such as images, videos, JavaScript, and more.
Because page speed is so essential to the user experience, Google...
Read Full Story: https://www.searchenginejournal.com/google-pagespeed-insights-reports/457366/
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