Google’s help document on controlling your snippets in search results has added some examples of “bad” and “better” meta descriptions.
The bad. Google advises avoiding these four types of “bad” meta descriptions:
- List of keywords: “Sewing supplies, yarn, colored pencils, sewing machines, threads, bobbins, needles”
- Same description used for every news article: “Local news in Whoville, delivered to your doorstep. Find out what happened today.”
- Doesn’t summarize the page: “Eggs are a source of joy in everyone’s life. When I was a small child, I remember picking eggs from the hen house and bringing them to the kitchen. Those were the days.”
- Too short: “Mechanical pencil“
The better. Google’s examples of better meta descriptions:
- Explains what the shop sells and details like opening hours and location. “Get everything you need to sew your next garment. Open Monday-Friday 8-5pm, located in the Fashion District.”
- Use a snippet from the specific news article: “Upsetting the small town of Whoville, a local elderly man steals everyone’s presents the night before an important event. Stay tuned for live updates on the matter.”
- Summarize the whole page: “Learn how to cook eggs with this complete guide in 1 hour or less. We cover all the methods, including: over-easy, sunny side up, boiled, and poached.”
- Are specific and detailed. “Self-sharpening mechanical pencil that autocorrects your penmanship. Includes 2B auto-replenishing lead. Available in both Vintage Pink and...
Read Full Story: https://searchengineland.com/google-how-to-improve-meta-descriptions-387691
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