Three Reasons Businesses Invest in SEO in the Midst of Inflation - Newsweek

Inflationary pressures are already impacting business decisions.

Inflationary pressures create risk. This is just as true for business owners as it is for consumers. As prices rise, businesses experience higher downstream costs. At the same time, consumers facing greater pressure on their pocketbooks are less eager to spend. In 2022, we're seeing the highest inflation in 30 years, and it can still rise.

As waves of inflation ripple through various parts of the economy, many businesses are turning to digital marketing solutions and search engine optimization (SEO) to ride out the storm. Here are the top three reasons some business owners are investing in SEO in an inflationary market environment.

1. To Build Relevance and Authority

SEO is a long-term investment in ensuring the larger marketplace understands the value your company is offering. Rather than purchasing ads on a pay-per-click (PPC) basis, you can rely on SEO solutions to drive traffic to your brand through relevance and authority—two traits that communicate your brand's value.

Relevance is about how closely your content relates to what the user is searching for, and Google lists it as a key ranking factor. You can build relevance by using targeted keywords and strong content that relate to your products, services, goals, values, and clientele and attract potential customers to your site organically.

Authority is a measurement of how accurate and reliable search engines think your content is. Build authority by...

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