How Can We Encourage Older Consumers To Leave Reviews? - Search Engine Journal

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Today’s Ask An SEO comes from Kayle, who asked in a recent webinar:

How can we encourage older consumers who are not well-versed with computers to leave reviews for us? Some do not understand how to leave a Google review.

Consistent Reviews Come From A Consistent Process

Companies with strong and consistent reviews typically create a process to request reviews from satisfied customers. And those that don’t tend to end up with a less than optimal online reputation.

Putting a process in place whereby you interact with satisfied customers, encouraging them to leave a review of your business, is the key to having a better online reputation – and better local rankings.

Notice I said “interact” with customers, not “request a positive review.”

Be aware that requesting positive reviews, or offering compensation for reviews, is against the terms of service for many sites where reviews live – and the penalties for breaking these rules can be severe.

While you can’t flat-out request a positive review, you can always encourage customers to leave a review – you can’t dictate the sentiment of that review.

And while it may be tempting to offer incentives for reviews, the consequences far outweigh the benefits in the long run.

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