So, in such a competitive search landscape, how do you break away from the noise? How do you reach your audience and connect with them in meaningful and memorable ways?
Humans love visual content.
Visuals – whether they’re photographs, illustrations, videos, motion- or infographics, are up to 650% more engaging than text alone . What’s more, 80-85% of our perceptions, learnings, cognitions, and activities are mediated through vision . So, it’s safe to assume that visuals are fairly important when it comes to engaging audiences.
Search engines are constantly evolving to make our search experience seamless and intuitive, and already, Google has started to incorporate more visuals into their search results pages. For example, they recently added image results to Google Translate, live updating the results page with image assets when text is added to the translatable field. You can also now enjoy VR search results for select terms: search “chow chow” for a fluffy surprise!
In fact, Google’s latest algorithm update is set to favour ‘helpful content’ that really leads to a positive user experience, so there are many reasons why visuals can already have a positive impact on content rankings and performance:
1. Visuals provide value to readers.
Alternative formats are essential for good Accessibility scores and better user experience. Adding images signals to Google that your content is useful and relevant to readers.
2. They help Google to diversify the results page.
According...
Read Full Story: https://www.kantar.com/uki/inspiration/digital/how-to-break-out-from-the-noise-using-visuals-to-optimise-search-performance
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