Choosing the right content management system depends on many things. Is SEO one of them? It’s often stated that WordPress is the best CMS system for SEO purposes – but does this mean that other CMS systems put law firms at a disadvantage? Here’s what you need to know about how CMS affects SEO for law firms.
What a Google Insider Says About CMS and SEO for Law Firms
In part of a recent video series, Ask Google Bot on YouTube, Google’s Search Advocate John Mueller discussed whether or not there might be an SEO advantage based on which CMS system a company uses.
He begins by clarifying that CMS is not a ranking factor. In essence, Google doesn’t really care what’s happening on the back-end of a website, only how things appear to the user. You can send the same signals to Google whether you’re using WordPress, Wix, any number of other CMS systems, or no CMS at all. Mueller states:
“As far as I know, our search systems don’t look for any particular content management system to treat it differently. For us, a CMS is just one way of creating web pages. Google systems don’t focus on how the page was created. Instead, they focus on the final result. Hand-created web pages can be just as good as those generated by WordPress, Wix, Squarespace, or similar.”
Great Pages are Key to Cracking the SEO Code
Mueller also goes on to say that great pages can be created using any of the major content management systems. The important thing is to create pages that work well. This is because SEO...
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