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Saturday, May 18, 2024

Local SEO: Why Does it Matter for My Business? - Techopedia

Last updated Sunday, September 4, 2022 20:13 ET , Source: NewsService

Local SEO helps increase your business' visibility in search results from your local area. Consistent citations, local keyword targeting, localized content and backlinks, local business directories, positive reviews and social media can help you find customers near you.

Today's market is extremely competitive.

The first benchmark many SMBs set for themselves is going national; ever-changing algorithms can make digital marketing more challenging than one might anticipate; and it's tough to become visible amid the pool of competitors who've been creating Google listings for years.

This can be daunting for business owners just starting out; but a competitive market doesn't mean growth is impossible. With the right local search engine optimization (SEO) practices, you can meet your growth goals and then some.

Here's how local SEO can help you grow your business:

What is Local SEO?

The main purpose of SEO is to attain your website a better rank in search engine results pages (SERPs). Local SEO, then, encompasses a series of strategies that help increase your business' visibility in search results from your local area.

To attract a large number of visitors, your website must be indexed on Google's first page of search results; otherwise, you will miss out on being discovered by prospective customers. After all, around 75% of users don’t go beyond the first page on search engines.

Moreover, approximately 97% of users use a search engine to find local companies near them. Local...



Read Full Story: https://www.techopedia.com/local-seo-why-does-it-matter-for-my-business/2/34846

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