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What does it take to rise to the top of search results and stay visible?
Martha van Berkel, co-founder, and CEO of Schema App, gave a definite answer in an SEJ podcast episode with Loren Baker: “You must translate your content into the language of search engines.”
And that language is schema.org. Adding this to your site makes it easier for search engines to understand your content.
But it can be intimidating to learn a new language, let alone do a schema markup.
That’s why Martha and her husband, Mark van Berkel, started the Schema App: a tool that takes the complexity out of structured data to help organizations of all sizes structure their content strategically.
In this Q&A-style interview, Martha expands on the benefits of schema markup for enterprises, the idea behind Schema App, and her effective leadership experience.
Getting Started In SEO
What led you to a career in SEO?
Martha van Berkel: “After graduating from engineering and mathematics, I started my career at Cisco in California.
As I journeyed through my career there, I went from doing technical support and project management to starting a new organization and product management and then leading the product management team for the support website for Cisco globally.
I was introduced to SEO when we...
Read Full Story: https://www.searchenginejournal.com/stand-out-in-search-schema-app/458637/
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