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Early in the 2000s, reciprocal link building was a popular method to increase your search traffic and boost your backlink profile.
Also referred to as “traded” or “exchanged” links, reciprocal links were something of an SEO hack – even though they were technically against Google’s guidelines.
These days, Google still says “no” to reciprocal links (they call it a “link scheme”).
But the web today is still full of them.
What gives?
The way reciprocal links appear on sites – and the way they occur – is different from 20 years ago.
Today, reciprocal links are a natural byproduct of owning a website.
It happens when you develop relationships with other sites through authentic outreach, not to mention when you link to sources without any expectation of reciprocation, but they discover your link and, in fact, organically reciprocate.
Further, an insightful link-building study done by Ahrefs shows how common reciprocal links still are on the web.
This graph shows that only 26.4% of the authority domains used in the study are not using reciprocal links:
That means 73.6% of the domains are using them.
So, sure, reciprocal links are common, but do they help or hurt your SEO?
Intentions matter. Let me explain.
What Are Reciprocal Links?
A link exchange occurs when an agreement is...
Read Full Story: https://www.searchenginejournal.com/link-building-guide/link-building-reciprocal-links/
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