Welcome to the latest round-up of all things digital. This is where we look at the latest updates in the world of PPC, SEO, Paid Social, Content, Digital PR and International from the last two weeks.
Hannah Jordan – PR & Outreach Executive
Which media form is top of Reuters Institute’s list?
Reuters Institute recently released the most popular sources of news, the list was topped by online, followed by TV, social media and then print. The most popular niches were also listed, which include BBC News online, Guardian online, Sky news online, Mail online, and regional or local newspaper websites. Brands and PRs should try and target these publications maximise brand awareness. However, seeing as online is the most popular source of news for people in the UK, if you’re not visible online, you will lose out on customers.
The most popular device for news is smart phones, followed by computers and tablets. Brands should be ensuring their website and news/blog section read well on smartphones when news readers click through to their websites via news publications.
Why media coverage is more valuable than ever
Search Engine World explained why earned media coverage is more valuable than ever for any client’s website. It’s official - Digital PR is just as important as technical SEO. As we know, a large volume of links is the goal however it may not necessarily help with ranking algorithms - the relevance of linking coverage is a key factor Google looks at when assigning “value”...
Read Full Story: https://www.clickthrough-marketing.com/blog/digital-marketing-updates-which-media-form-is-on-top-and-who-are-tiktok-targeting
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