Waikato-based agency Unbound has made it through as a finalist in the International Growth category in this year’s prestigious Google Ads Premier Partner Awards for the Australia-New Zealand region.
The awards recognise the achievements of the best digital marketing agencies and providers working at the top of their game. Unbound offers a targeted offering of online advertising (PPC), SEO, conversion rate optimisation, analytics and reporting services to clients around New Zealand and the world, including 30 seconds, Winger and Flex Fitness.
Unbound centred its award submission around a recent campaign created for one of its clients, Gallagher. Gallagher wanted to grow in highly-competitive, overseas security markets, particularly in the US and UK and turned to Unbound for help. Unbound helped Gallagher achieve maximum brand exposure and engagement and incredible market growth within a short timeframe. With a 21% year-on-year increase in brand search, a 46% increase in website traffic, and over four thousand conversions, the results speak for themselves.
"We wanted the Gallagher brand to be at the top of customers’ minds and on their screens for when they were ready to engage and purchase," explains Quentin Weber, Unbound owner. "To get Gallagher’s orange and brand messaging in front of the most relevant audience, we used our ads to target and remarket, aiming to explain and educate potential customers about Gallagher’s enterprise security products and build trust through...
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