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On the one hand, working on healthcare SEO for your medical practice website is no different from optimizing any other kind of site.
You do your keyword and competitor research, write your metadata and produce high-quality content to draw in clients at every stage of the sales funnel.
So those rules still apply here, but a catch applies specifically to websites relating to health (and finances): YMYL rules, also called Your Money or Your Life.
We’ll discuss this more below, but it suffices to say that Google takes a much more careful eye to money and healthcare content, so content creators for your healthcare site must be especially conscientious.
If you’re looking for some SEO fundamentals overall for optimizing your medical practice’s website for organic search, check out the top tips below!
Quality Control
Many medical professionals think pay-per-click, or PPC, ads are enough to get them the visitors they are looking for.
However, starting with PPC is like putting an adhesive bandage on your problem. It will only be good for the short term.
As a medical or healthcare business, you must incorporate SEO into your digital marketing to bring potential patients to your website.
Consistently. And in the long term.
If your website and its content are not considered...
Read Full Story: https://www.searchenginejournal.com/healthcare-seo-fundamentals-medical-practice/460551/
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