When it comes to local SEO, there’s a lot of noise.
From the latest industry buzz talk to the nuances of a specific website, a strategy to-do list can quickly become flooded with tasks that don’t consider the big picture.
However, none of these tasks matter if you ignore competitors.
A competitive analysis for local SEO can uncover:
- Who is ranking at the top.
- Why they achieved this ranking.
- Where they’ve chosen to target their strategy.
- What level of effort they’ve put into ranking.
- When you might be able to outrank them.
If you understand the effort and approach used by those who rank well locally, then you can thrive in even the most competitive search environments.
Determining your local competitors
Competitors in local SEO require a different approach than competitors in national markets.
In a national SEO campaign, competitors are usually targeting hundreds or thousands of keywords. At the local level, most competitors typically target something in the range of 20-100 keywords.
Local SEO typically has fewer keywords because it is defined by its physical community.
Local SEO is designed to support a network of small businesses, franchises and physical goods and services. Unlike national SEO, there is no SaaS or cloud-based architecture or leading national ecommerce website.
Local dealers, practitioners and businesses offer a service or item that customers will receive in their community. Products and services from these businesses are limited to the parameters of...
Read Full Story: https://searchengineland.com/local-seo-competitive-analysis-387666
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