Some of the biggest software companies in the world credit SEO as their driving factor in achieving unicorn status. But typical strategies are played out and oversaturated. Here are three unconventional ones to drive more revenue.
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Some of the biggest software companies in the world credit SEO as their driving factor in achieving unicorn status: Canva, MailChimp — and the list goes on.
SEO is a channel where software companies can capture demand and convert that demand into paying customers. But most tech companies today are repeating the same SEO playbook as all of their competitors: regurgitate top of the funnel, basic information to get as much traffic as possible. The problem? You want the right traffic, not the most traffic.
Here are three unconventional SEO tactics specifically for software companies to stand out and acquire customers.
1. Fewer keywords, more thought leadership
Keyword-driven content is critical for search engine optimization. The overarching goal of SEO is to capture existing search demand. For instance, if someone searches for Customer Relationship Management (CRM) software comparisons, you want your CRM software to show up as a candidate.
However, keyword-driven content can only get you so far, so fast. To rank content organically, Google assesses a myriad of factors that help determine which pieces of content a user sees when they search. Their algorithm prioritizes in-depth, accurate...
Read Full Story: https://www.entrepreneur.com/growing-a-business/dont-use-the-same-seo-playbook-as-your-competitors-use/431990
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