Brian Lawrence celebrates 40 years of industry excellence
TEANECK, N.J., Sept. 7, 2022 /PRNewswire/ -- When you grow up in a catering business, weddings become part of your DNA. So, it's no surprise that Brian Lawrence built a career in that niche. This year marks Lawrence's 40th anniversary in the wedding industry. He has used a lifetime of experience to become the owner of a wedding marketing website design and SEO firm and a well-known wedding industry speaker and educator.
"One-stop" wedding shop pioneer
After spending his formative years in catering, Lawrence entered into the retail stationery and favor business and discovered how frustrated couples were with traveling from place to place to find their wedding needs. This discovery led him to the "one-stop" wedding shop concept.
At its height, Lawrence owned seven locations and handled 1000 weddings annually, from Staten Island to Philadelphia. These shops also gave him ownership in a photography studio, an entertainment company, and a limousine service.
A new career level
After a successful retail run, Lawrence looked for a venture providing more consistency with his family. He created one with national invitation brand Encore Studios. As Vice President of Marketing, Lawrence focused on co-op advertising and dealer incentive programs. During his 14 years, the company substantially expanded its dealer base and increased sales until the stationery industry took a seismic shift to the digital age in...
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