Google Helpful Content Update Improves Customer Experience and SEO Strategy - CMSWire

Google announcing its search engine algorithm updates has become less of a major news story over the years. Updates to its popular search are very frequent, so any news can feel like a blur generating only minor interest.

But this latest change from Google is indeed bold, introduced with a user-friendly name and a significant user-friendly signal that marketers and consumers can equally embrace.

Google is introducing Helpful Content Update in its search engine. It evaluates how well content satisfies the user. It provides Google a tremendous opportunity to help marketers create a meaningful customer experience that starts through search.

How Helpful Content Update Works

Helpful Content Update (HCU) is an algorithmic ranking signal. It checks how closely a given site page follows Google's core search guidelines, such as providing substantial descriptions, clear source attributions and original research and analysis within the content. It is meant to devalue content that is overly optimized to influence search engines.

At first blush, this signal does not feel new. The guidelines for search date back 2019; so much of the recommendations for HCU sounds like those long shared to prevent black hat SEO tactics, a perspective familiar to SEO and marketing experts. Black hat SEO are tactics that overly optimize page elements to influence search engine query results.

But well-intended content tips to prevent deceptive tactics have jumped the shark, with content creators from...

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