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Friday, May 3, 2024

Questions to Ask When Choosing an SEO Agency - Entrepreneur

Last updated Wednesday, September 7, 2022 09:32 ET , Source: NewsService

Choosing the right SEO agency is the catalyst to take your business' online ranking to the next level.

Opinions expressed by Entrepreneur contributors are their own.

Today's consumers begin their customer journey with a search engine. That means companies with a website need to rank on the first page of Google or any other search engine such as Bing and Yahoo. This makes search engines the most powerful online marketing tool available. Not only do search engines attract the highest volume of users, but they also bring customers to you.

Websites that rank on the first page of Google see a massive increase in traffic and conversions. Ranking on the first page increases traffic by 134% for those previously listed on the second page. Ranking in first place on the first page of Google gets 34% more organic traffic than 2nd, 3rd, 4th and 5th place combined, and get this: 75% of search engine users never scroll beyond page one.

However, to rank in Google's top ten (the first page), you need a fully optimized website that is best buddies with search engine algorithms. This is achieved through the practice of ethical search engine optimization (SEO).

SEO is not magic, but it does require knowledge of search engine algorithms and a specialist skillset. This is why most business owners turn to experienced and reputable SEO professionals. However, choosing an SEO agency to handle your online presence is not as straightforward as it should be. Not every agency will deliver what it...



Read Full Story: https://www.entrepreneur.com/growing-a-business/questions-to-ask-when-choosing-an-seo-agency/434233

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