How leveraging SEO-based hashtags on social media can elevate brand awareness and lead generation
Warren Buffett once said a company’s returns are ‘far more a function of what business boat you get into than of how effectively you row’.
The same principle applies to making noise online. Working on the right content strategy (getting the topic right with rich messaging) is more important than the myriad details of execution (how deep you go and how widely it’s disseminated).
It’s increasingly important to strategically mobilize current and prospective investors via a sound communication strategy across social channels. The lynchpin of any plan starts with understanding the types of investors your business and industry attracts. Next is the content discovery phase, which will help guide keywords and content for SEO that will drive engagement and nurture relationships.
While each group of investors – short term, long-only, value-driven, veteran, digital-first, and so on – will be motivated by different catalysts, they all want to hear the same story, perhaps in a different sequence or by theme. With more than 500 mn tweets sent per day and 3 mn pieces of content shared weekly on LinkedIn, you’ll need to repurpose content by tailoring content leads, followed by the operational details executing on your long-term vision to rise up and over the noise.
Social goals and snackable nuggets
Social IR goals are not mutually exclusive from broader corporate sales and marketing goals....
Read Full Story: https://www.irmagazine.com/small-cap/seo-ir-upshifting-keyword-based-content-investor-awareness
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