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MANILA, Philippines – What if somebody asks you to pay him US$36 (P$2,058)* to remove undesirable backlinks from his website to yours that you did not ask for to begin with?
To the ordinary internet user, the idea of charging to get bad backlinks removed may seem preposterous. In the perverse world of black hat search engine optimization (SEO) operators, however, it makes perfect sense because there is a market that can be exploited. Moreover, it is a potentially lucrative business.
In late July 2022, we discovered that Rappler, ABS-CBN, Philstar, among others, were being heavily spammed by thousands of dubious websites that an SEO monitoring tool described as “potential link networks.” This caused stories from these sites to be less visible in search results.
While getting linked to generally benefits websites, having numerous backlinks coming from toxic, spammy sites is a different story altogether. Search engine giant Google, which uses backlinks as one of numerous signals for determining the relevance and importance of specific online content, has been battling manipulative link building schemes for years.
Very recently, a search expert from Google already confirmed that in cases where there is a clear pattern of spammy and manipulative links by the site, their search algorithm may decide to simply distrust the whole site.
Left unchecked, these spammy backlinks could bring down traffic to affected sites – something that news websites relying on...
Read Full Story: https://www.rappler.com/newsbreak/investigative/dubious-sites-spamming-philippine-news-groups-traced-swedish-black-hat-seo-operator-part-1/
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