Whether you’re a well-established firm or just breaking into the industry, you’ve got a lot on your plate. So much goes into running a law firm that adding on more to-dos just seems overwhelming. And yet, you can’t grow if you don’t market yourself, and businesses that don’t grow risk falling behind.
Competition in the legal industry can be fierce. If your firm lacks a cohesive marketing strategy, you risk losing visibility and market share. If you’re ready to reclaim your target demographic, it’s time to invest in modern resources that will help you establish a successful digital marketing strategy. The good news? It’s probably not as hard as you think.
This guide will share 5 things you can do to create an effective strategy along with some resources to lessen your workload.
What Is a Marketing Strategy?
A marketing strategy is a business’s long-term “game plan” for attracting leads and guiding them through the conversion funnel. Every marketing strategy has a goal. For some law firms, it’s to increase brand awareness through their legal brand marketing. For others, it’s to generate qualified leads.
When considering a new marketing strategy, here are some terms to know:
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Search engine optimization (SEO). Using keywords, search trends, and other methods allows some companies to get the top spot in Google search results.
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Return on investment (ROI). ROI takes the amount of money a firm invests in a marketing strategy and then divides that number by...
Read Full Story: https://www.natlawreview.com/article/five-step-guide-to-law-firm-marketing-strategies
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