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Law is a competitive industry, especially when it comes to SEO. But if you’re just focusing on the big keywords in search of traffic, you could be wasting a lot of effort.
A location binds most searches for legal questions or services. You want to show up in the most relevant results, targeting local searchers.
So, to rank higher in Google and for other top-ranking search engines, you should focus on local search engine optimization (SEO).
Google’s Local Pack has become more competitive, showing fewer results. While local SEO and organic SEO are different strategies, you need to approach your organic SEO with a local mindset.
This article will show you how to optimize your law firm’s website and business listings to rank better for local SEO.
What Is Local SEO For Law Firms?
Local SEO is a type of search engine optimization that targets local SERP features like the Local Pack. These features appear at the top of the page, often alongside a map, when Google deems a search query to have location-based intent.
Organic search focuses on the results below ads and SERP features. But to assist with your local SEO efforts, it’s also essential to bring a local mindset to your organic results.
If someone is looking for a service in their local area or uses localized search...
Read Full Story: https://www.searchenginejournal.com/law-firm-seo/local-seo-law-firms-more-clients/
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