When looking for a product or service online, you’re more likely to choose a business near you. That’s because you know it can offer you the convenience that you want. This is where local SEO comes in handy.
Local search has been around for years, but with the recent growth in mobile internet access, consumers are conducting “near me searches” on Google more than ever. In fact, local queries account for half of Google’s two trillion annual searches, so it’s crucial that your business is optimized for local searches.
“Local SEO is for businesses that want to target potential customers in their area. If your target audience uses search engines to find information and products, you should add local SEO to your digital marketing strategy,” Truelogic Managing Partner Berns San Juan says.
Here are some key statistics that show why local SEO is an essential strategy for your business.
4 in 5 consumers use search engines to find local information (Think with Google)
“Near me” mobile searches increased by 136% (Think with Google)
83% of searchers use Google Search to learn more about nearby businesses (Rio SEO Local Search Research)
78% of people who conduct a local search on their smartphone visit a business within 24 hours (Google)
28% of local searches led to a purchase within 1 day (Think with Google)
24% of all clicks go to the first result of local business searches (Safari Digital)
With more searches occurring on mobile devices, some users are often not looking to a...
Read Full Story: https://businessmirror.com.ph/2022/09/09/local-seo-trends-that-will-drive-google-rankings-in-2022/
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