Zindigi powered by JS Bank has taken home the Pakistan Technology Excellence Award for fintech-banking at the recently held Asian Technology Excellence Awards 2022 for its digital banking service Zindigi.
The Asian Technology Excellence Awards aims to recognise exceptional companies that are riding the digital disruption wave and leading the technological revolution and digital transformation journeys in their respective industries.
“Given the tightening monetary policy and increasing policy rates by Pakistan’s Central Bank, Zindigi aims to promote a saving culture by providing its customers with a multitude of avenues to invest and grow their wealth,” Zindigi’s Chief Officer Noman Azhar said.
“Zindigi is all about listening to our customers and providing them not only with the requisite services but also the experience that makes their lives easier. We are truly honoured and humbled at being recognised for this and winning the Pakistan Technology Excellence Award for a Fintech.”
What is Zindigi?
The application — as a fintech targeting digital banking in Pakistan — has the objective of making life “simple” for its users.
Taking advantage of the country’s youth bulge of 63%, it is the first digital banking player to dedicatedly serve the unmet needs of Gen Z and millennials, as they are privy to unique experiences.
Moreover, Zindigi is the first player in the Pakistani financial services industry to offer a completely personalised experience within the app, letting the...
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