Some link-building tactics sound like a good idea, but they aren't. Here's how to spot 18 of them.
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Google has been improving its ability to identify manipulative links for decades in response to aggressive search marketers who keep inventing new ways to manufacture links.
In simple terms, search algorithms divide links into two kinds:
- Normal (natural) links
- Unnatural links
Unnatural links are essentially spam, and normal links are everything else.
The goal for Google is to ignore unnatural links and only count the natural links and use those for ranking purposes.
The problem for businesses is those old tactics that Google is aware of keep coming back with new names.
When that happens, spammy techniques that should be avoided gain popularity, and Google is already there to devalue them all over again.
About Signals Of Link Spam
When talking about signals that indicate a site might be engaging in a manipulative link-building practice, it’s important to understand that statistical analysis of this kind isn’t looking at just one signal in isolation.
Looking at single signals can result in false positives, where an innocent site is mistakenly identified as unnatural.
The statistical analysis becomes more accurate when groups of signals are looked at together.
So, while...
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