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Sunday, October 2, 2022

Branch provides brands industry-first visibility into app events sourced from organic search and SEO campaigns - Yahoo Finance

Last updated Tuesday, September 13, 2022 12:00 ET , Source: NewsService

SEO App Attribution from Branch captures and accurately attributes the nearly 20% of app events that are driven by search

PALO ALTO, Calif., Sept. 13, 2022 /PRNewswire/ -- Branch, the leader in mobile linking and measurement, can now provide brands and agencies with insight into app engagement and events coming from organic search traffic with the release of SEO App Attribution. This first-of-its-kind solution alleviates many of the pain points associated with measuring SEO efforts.

With the release of SEO App Attribution, Branch now provides insight into app engagement and events from organic search.

"SEO drives millions of dollars in value for brands," said Jason White, SEO Center of Excellence, PMG. "Being able to further prove SEO's value and ROI in the context of mobile app engagement is critical. Unlocking the mobile app ecosystem for SEO is an important challenge, and we're excited that Branch can help solve this by accurately measuring and attributing organic search to in-app activity.

SEO App Attribution identifies app activities driven by most major search engines including Google, Yahoo, and DuckDuckGo. The solution provides reliable attribution in a traditionally hard-to-measure channel. As a result, it protects against misattribution, wasted spend and underinvestment in SEO. Brands and agencies can now better understand SEO channel performance. In turn, this allows them to make insightful strategic decisions with a more complete view across channels.

"Mobile...



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