Content Marketing Statistics: Content marketing has nowadays become regular in everyday corporate life. It is providing better access to company resources in the form of written content. Such information is once posted on the internet, and the audience can read it anytime they want. Such content writing includes videos, infographics, blogs, e-books, case studies, user-generated content, and much more.
What is Content Marketing?
Content marketing includes any written material and graphics that are focused on publishing the material and then distributing it to targeted audiences. Regular updates on the company’s website will increase visibility, brand image, engagement, and traffic towards it. While content marketing is hard to execute as continuous analysis should be applied in order for more growth, it can lead you to better results if all the pieces fall into place.
Advantages Of Content Marketing?
- Business processes that use content marketing, have proved that there’s 30% growth in the businesses (Mailchimp).
- Prospective buyers resulted in 47% checking the content on the company’s website before going forward with the company’s sale (Mailchimp).
- Companies who post regular blogs on their website have more leads generated than those who don’t (Mailchimp).
- 72% of digital markets informed that Business to the Business transaction has also increased upon adopting content marketing (Mailchimp).
- Content marketing increases the trust in the eyes of the customer.
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