The legal industry is an incredibly competitive market. If you want your web pages to rank high on Google, you need to consider all aspects of your digital marketing strategy, including keywords. Keyword clustering is a popular strategy to consider if you want to boost rankings and overall website visibility.
Keyword Clusters: The Basics
Keyword clustering involves grouping keywords your clients are likely to search when seeking legal guidance or representation. Your keyword clusters can incorporate short-tail, long-tail, geo-targeting, and latent semantic indexing (LSI) keywords.
Developing quality content often takes a significant amount of time, effort, and money. With keyword clustering, you may be able to simplify the process while improving your website’s visibility, rankings, and traffic.
BigHand’s latest research from over 800 legal professionals demonstrates industry commitment to investing in resource management people and technology, reinforcing the importance of effective talent…
The Process of Creating Keyword Clusters
Keyword clustering is the process of grouping like search terms together. The process can seem intimidating at first, but as with any other keyword strategy, you start with research. After you have a list of potential keywords that group well together, you can determine how you want to use them in your content.
When researching your keywords, there are a number of factors you want to keep in mind, including query intent,...
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