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Ecommerce is expected to grab even more of the retail pie, with a projected growth of nearly $11 trillion between 2021 and 2025.
An increasing number of ecommerce sites want a piece of this pie, making it critical that your search strategy delivers.
Add to this the fact that advertising costs are reaching the realm of prohibitive, only to often see sinking results, and smart SEO practices become more urgent than ever.
10 Do’s Of Ecommerce Product Page SEO
Here are 10 steps to take and 10 to avoid for a successful SEO strategy.
1. Fine-Tune Your Keyword Strategy
Keyword research is the foundation for product page optimization.
When conducting keyword research, always use product-focused topics that users are searching for. Don’t fixate on volume. Instead, think about relevancy and what will actually convert.
If you have data from other channels like paid search, use it in your keyword and topic research and incorporate ad copy with high click-through rates (CTR) into meta descriptions.
Someone looking for a specific product like “Series S60l & Expression E52 paintbrush” strongly indicates they are ready to purchase it due to the detailed nature of...
Read Full Story: https://www.searchenginejournal.com/ecommerce-product-page-seo/456643/
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