8 Ways to Qualify and Rank Keywords in Google Search Results - Entrepreneur

In this article, we show you how to do effective keyword research to rank well on Google.

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Competing against so much content on the web makes it hard to outrank others in the SERP (Search Engine Results Page) battle, even when you're putting out stellar content. Without the right keywords, search engines may not find your content.

But coming up with great keywords that will help your content rank well isn't always easy. Content producers often look for high-search volume keywords when doing keyword research. But those can be hard to rank well for because they're usually high-competition keywords.

To find better keywords, you need to dig a little deeper when doing keyword research. Here are eight factors to consider when qualifying a keyword:

1. The search engine results aren't matching the search intent

Google ranks content based on its relevance to the search intent. The more closely your keyword matches search intent, the greater the chance of Google finding it, provided it is not a high-competition keyword. Remember, low search volume keywords can be just as effective if it aligns with search intent.

When you run a Google search using your keyword, do page one results match the keyword? The fewer results that match a user's search intent, the greater the chance your article (which does match the intent) has of gaining a higher SERP ranking.

Long-tail keywords tend to work best as they're more specific. Let's...

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