Geeky Tech, a worldwide SEO PPC digital marketing company with offices in Guildford, UK, has released a post on transitioning from Universal Analytics to the new Google Analytics 4.
Guildford,United Kingdom – September 14, 2022 —
Geeky Tech, a digital marketing agency specializing in Search Engine Optimization (SEO) and Paid Media (PPC), has released a post on how companies can optimize the transition from Google’s Universal Analytics (UA) to Google Analytics 4 (GA4).
In the new report, Geeky Tech notes that this transition is critical to avoid any gaps in reporting when UA is discontinued in 2023. Introduced in 2012, UA has become the standard tool for digital marketers to track and measure user behaviour. However, it is based on an increasingly obsolete measuring methodology, which is why it is being replaced by GA4.
The Geeky Tech report provides five specific tips for switching to a Google Analytics 4 account. While basic information is available directly from Google’s GA4 Migration Guide, Geeky Tech’s tips will speed up the transition and ensure that reporting is set up in a manner that makes the most sense for an individual business.
Each tip is explained in depth through step-by-step instructions and explanatory videos, with reference links where appropriate. The post begins with the most important step in the process–adjusting the data retention period–and continues with information on adding filters, linking to the Google search console, enabling Google signals,...
Read Full Story: https://www.digitaljournal.com/pr/digital-marketing-seo-ppc-agency-releases-google-ga4-guide-for-ua-users
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