We are living in a digital-first world. Like traditional lead generation, the new model is still founded on demonstrating expertise and building trusting relationships — but these goals are now accomplished online. There is no shortage of digital strategies that can help bring leads in for your firm, but the most effective tend to fall under these umbrellas. Here’s how to create a winning attorney lead generation strategy.
Why is it Important to Generate Leads Online?
In the past, lawyers have been able to generate a large number of leads through traditional tactics like word of mouth. However, nowadays, consumers go online before any other source when they’re considering hiring someone for a service.
In fact…
- Content marketing drives 54% more leads than traditional methods.
- 60% of B2B marketers think social media is the second most effective lead generation tactic
Important Online Lead Generation Tactics for Law Firms
Search Engine Optimization (SEO)
Over 80% of people search for a product or service online. When people have any kind of legal issue – whether or not they have decided they need a lawyer – they tend to turn to the internet for answers. The internet is particularly important for people with legal troubles, as it’s anonymous.
Your best bet is to make sure that your law firm’s website is visible to as many of those people as possible. Search engine optimization is a science all its own (that’s why we have an entire webinar presentation dedicated to it: ...
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