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Podcasts have increasingly gained acceptance as a part of a comprehensive SEO strategy since Google announced in 2019 that it would surface podcasts in the search results and make them playable.
That change significantly raised the visibility of podcasts in search results because potential listeners can discover podcasting content when searching with the word “podcast.”
Podcasts For Discovering New Ideas
As of April 2022, iTunes and Spotify hosted over 4 million podcasts each.
Podcasting is more than a way to pass the time at home or in the car. People are increasingly turning to podcasts to learn about a topic.
According to research by the Reuters Institute for the Study of Journalism and Oxford University, over 50% of U.K. podcast listeners aged 25+ were more likely to listen to podcasts to learn something.
That aligns with the findings by Edison Research of United States podcast listeners, who listed learning new things as a top reason for listening to podcasts.
While entertainment is still a reason for listening, the trend toward learning about new things, both in current events and evergreen topics, makes podcasting a valuable channel for sharing expertise in the same way that writing articles and publishing videos are.
Podcasts Can Be On Any Topic
One can find...
Read Full Story: https://www.searchenginejournal.com/podcast-seo-rank/461643/
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