The importance of page speed should come as no surprise to anyone, as Google has taken it into consideration since 2010, and by July 2018 page speed became a direct ranking factor for mobile searches. Technology has continued to improve since then, raising the standards for user expectations along the way. Page load times have always been important to consider but were not necessarily center stage, until the last year.
On June 15th, 2021, if your page load times weren’t ahead of the pack, then your traffic and ranking performance were about to be left in the dust. That day, Google released the Page Experience update for mobile, which aimed to give users exactly that: a first-rate webpage that loaded exceptionally well on mobile devices while still serving the most relevant result to a search intent. While the former has always been Google’s realm, it planned to accomplish the latter by considering several ‘page experience’ signals when determining a page’s quality. These signals included HTTPS serving for security, the absence of intrusive interstitials, and most interestingly, mobile-friendliness and Core Web Vitals.
Since then, the challenge of serving the most relevant content has also become a race to do it as quickly and efficiently as possible. And that means that whether you’re in PPC or organic search, it’s never been a better time to check whether your page speed is in order. Let’s take a closer look at page speed and how it can influence the different channels...
Read Full Story: https://www.jumpfly.com/blog/why-page-speed-is-important-to-seo-and-online-marketing/
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