×
Saturday, October 1, 2022

Are SEOs Responsible For Google Search Bias? - Search Engine Journal

Last updated Thursday, September 15, 2022 08:45 ET , Source: NewsService

Unlock and Access Your Most Valuable SEO Data

Replace (not provided) with ALL of your organic keywords inside of Adobe & Google Analytics. Analyze performance by 400+ dimensions and metrics.

TRY FOR FREE

In 2016, the U.N. declared that access to the internet is a human right.

This decision was made on the understanding that the internet is a tool for everyone to access information affordably and express themselves.

This resolution stirred up discussion around access in terms of infrastructure, where fiber cables are installed or updated, or allowing uninterrupted access during civil unrest and other emergencies.

While these are valid and important points, the internet is not just wires and screens, and the information accessed can be altered based on algorithms.

As the internet has integrated into our lives, it is now part of our social infrastructure (similar to medical or educational services).

It is well documented that biases exist within medical and educational spaces, including access to care and quality of care, but what about search results?

Are they fair? Are they representative of the world around us? Or are they causing more harm than good?

What’s In An Algorithm?

In digital marketing, “algorithm” is a term that is being tossed around daily regardless of whether someone understands what it means. Each platform has one (or multiple), and our job is to try and satisfy them.

An algorithm is a procedure followed when a system is performing a computation.

This...



Read Full Story: https://www.searchenginejournal.com/google-search-bias/463549/

Your content is great. However, if any of the content contained herein violates any rights of yours, including those of copyright, please contact us immediately by e-mail at media[@]kissrpr.com.