Google answers a question about targeting keywords with no search volume
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In a Google office hours hangout, Googlers answer the question of whether or not to try ranking for zero search volume keywords.
The person asking the question noted that they’re ranking for keywords that have zero search volume and whether they should target those for ranking purposes.
They asked:
“Let’s say I research on a keyword which has no volume or keyword density, but we are appearing for those keywords on the first page.
Should we target that keyword?”
A Googler identifying themself as Lizzi (likely Lizzi Harvey) answered the question.
She responded:
“…You can optimize for whatever keywords you want.
And it’s not always about the keywords that have the most volume.
I would think about how people should find your page and target those keywords.”
Consider How People Search
Lizzi’s answer is similar to what’s written in Google’s documentation in the SEO Starter Guide.
The SEO starter guide document also recommends thinking about how users might find a webpage.
What’s interesting is that they suggest thinking of how different readers might search depending on their knowledge or experience level.
Someone who’s new to a topic might search with unconventional phrases while someone who’s...
Read Full Story: https://www.searchenginejournal.com/google-zero-search-volume-keywords/464556/
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