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Sunday, October 2, 2022

Javascript Redirects & SEO: When & How To Use Them - Search Engine Journal

Last updated Thursday, September 15, 2022 09:45 ET , Source: NewsService

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JavaScript redirects are one of the methods available to webmasters in communicating to both users and search engines that the requested URL is unavailable, either permanently or temporarily. The URL you are then served should be seen as the alternative or new permanent.

Typically best practice echoes that you should use server-side 301s, 302s, or 307s.

Usually, servers hosting JavaScript (JS) applications are Nginx servers, with configuration files where one can always implement server-side redirects, which is the recommended way by Google.

However, let’s take a look at headless website architectures, which are becoming increasingly popular. We notice that not all headless builds allow for server-side redirects and rely on client-side implementation – these being JavaScript redirects.

Whilst some headless CMS platforms have provisions in place to configure redirects either at a server or application level, one of the benefits of moving to a headless architecture is that you’re no longer running a monolith but a microservices model.

Because of this, developers will look to reduce dependencies and create flexibility in the stack.

Managing redirects in the front-end (e.g., Vue.JS) means you can change CMS with one less consideration.

That’s where we, as SEOs pros, need...



Read Full Story: https://www.searchenginejournal.com/javascript-redirects-for-seo/462072/

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