Website Organization Best Practices For Law Firms - Search Engine Journal

These factors can contribute to improving search performance for your law firm's website.

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Reaching the top of the law firm search results can be intimidating. Focusing on site architecture is an essential step toward creating a top-ranked search presence.

Virtually every aspect of search optimization, from content to user experience, depends on a site architecture that makes it easy for site visitors to find what they’re looking for and is flexible enough to accommodate adding more topics should the need arise.

Accomplishing this requires a deep consideration of site navigation to make the important sections of the site one click to two clicks away from the homepage.

Website architecture is a part of what’s known as the internal linking structure and can also include how information is organized, which means the content.

Google’s John Mueller emphasized that internal linking is important.

“…internal linking is super critical for SEO.

…it’s one of the biggest things that you can do on a website to kind of guide Google and guide visitors to the pages that you think are important.”

Mueller also said that internal linking is an opportunity to tell Google which pages are important, thereby indicating what the site should rank for.

“You can decide to make things important...

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