Basics Of JavaScript SEO For Ecommerce: What You Need To Know - Search Engine Journal

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JavaScript (JS) is extremely popular in the ecommerce world because it helps create a seamless and user-friendly experience for shoppers.

Take, for instance, loading items on category pages, or dynamically updating products on the site using JS.

While this is great news for ecommerce sites, JavaScript poses several challenges for SEO pros.

Google is consistently working on improving its search engine, and a big part of its effort is dedicated to making sure its crawlers can access JavaScript content.

But, ensuring that Google seamlessly crawls JS sites isn’t easy.

In this post, I’ll share everything you need to know about JS SEO for ecommerce and how you can improve your organic performance.

Let’s begin!

How JavaScript Works For Ecommerce Sites

When building an ecommerce site, developers use HTML for content and organization, CSS for design, and JavaScript for interaction with backend servers.

JavaScript plays three prominent roles within ecommerce websites.

1. Adding Interactivity To A Web Page

The objective of adding interactivity is to allow users to see changes based on their actions, like scrolling or filling out forms.

For instance: a product image changes when the shopper hovers the mouse over it. Or hovering the mouse makes the image rotate 360 degrees,...

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