Did you know that a law firm’s practice area is a strong indicator of how potential clients find their services? For example, clients looking for support with criminal law often search with Google My Business and Google Ads, whereas clients looking for estate planning or divorce lawyers often come through organic channels such as blog posts or social media. But — while traffic to your law firm’s website is always great — if you can convert more of that traffic into inbound calls, it’s even better.
According to recent legal marketing data from CallRail, 42% of firms say that clients found their firm through search engines. Yet, 51% of respondents say website optimization is the biggest challenge their firm faces when it comes to online marketing strategy. Here are three best practices to help optimize your team’s call tracking strategy via the web:
- Conduct A/B testing to optimize your firm’s inbound call volume
Many businesses include their phone number on their website’s contact page, while others prefer to keep it on their homepage. Additionally, there are countless micro adjustments that can be made to a website — layout, color, font. So how the heck are you supposed to know what works best for your audience? The answer: A/B testing.
Here’s how to put A/B testing into practice: Put the phone number at the top of the homepage for two months, and then move it to the bottom the next two months. The firm’s marketing team should then compare the performance results to...
Read Full Story: https://legaldesire.com/web-optimization-your-best-bet-to-driving-lead-generation/
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