11 tips for using social to become an authority in your niche - Search Engine Land

It’s no secret that Google’s helpful content update has caused quite a stir in the SEO community.

While Google’s emphasis on “people-first” content may have come as a surprise to many content creators, users (and many SEO professionals) have been craving this change since the gain in popularity of the pre-recipe life stories that trended on food blogs for many years.

Here are some tips on using the helpful content update as a guide in making your social media channels an authority in your local niche.

Creating authoritative ‘people-first’ social media content

How do we create great content that serves users and ranks well as an authority in the SERPs?

One way to assist your website in solidifying your reputation is to make your brand a helpful authority in your online communities. Social media supports and promotes your website content and reinforces your position as a community authority within your niche.

I care about Google – why are we talking about social?

In case you haven’t noticed, social media sites rank well in the SERPs. Additionally, Google not only pulls review content from social but can see all of your content on your brand pages, in public groups and on other brand pages.

So while your social media profiles may not be a direct ranking factor, your presence and activity on social can affect Google’s interpretation of your brand’s authority and helpfulness on social media.

Here are 11 ways to use social media to become an authority in your niche.

1. Stay...

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