Are Press Releases Still Good For SEO? - Search Engine Journal

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Every PR professional knows the power of the press release.

Whether you’re launching a new product, announcing a merger, or have any other notable information you want to share, the press release is a great way to distribute that information.

But does it have any impact on your SEO efforts?

If you’ve been around long enough, you may remember when search engine optimizers used them as a way to pack keywords into their sites. Does that still work?

And what’s more – if there is a link between search rankings and quality press releases, how do you walk that line between optimizing them for search engines while still adhering to journalistic guidelines?

Obviously, these are not simple questions to answer, but have no fear; we’re here to guide you.

Read on for more information about press releases and how to employ them as part of your online strategy.

What Is A Press Release?

You probably already know that a press release is an official statement giving information to journalists about a noteworthy event.

It allows you to quickly distribute news (and help shape the narrative around it) to a network of journalists, with the ultimate goal of having it featured on a reputable news platform.

Here’s an example of a press release from Google Cloud:

As you can see, this press...

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